Use this page to keep your brand identity clear and consistent across every platform and project. Great for internal or external use.

• Getting Started

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Logo & Usage Rules

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Include your primary and alternate logo versions.

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Usage Rules

• Type:
• Size:
• Spacing:
• Backgrounds:
• Color: </aside>

Color Palette

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Add your brand’s primary and secondary colors

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Brand Voice & Tone

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Describe tone in 3–5 adjectives (e.g., helpful, casual, precise). Include sample phrases and do/don’t examples.

• List
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• List
• List
• List
• List </aside>

Typography

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Details - Describe font styles, weights, and use cases (e.g., headers, body)

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• Font File: Primary

• Font File: Secondary

Sample Copy

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Taglines

• Phrase
• Phrase
• Phrase </aside>

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Elevator Pitch

• Option 1
• Option 2 </aside>

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Social Media Bios

• Platform: Bio
• Platform: Bio
• Platform: Bio </aside>

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Image Style

Image Style & Inspiration

Client & Collaborator Style Guides